The Price of Milk Documentary Screening
| When | Thursday, March 12, 2026 from 5:00 PM - 6:30 PM |
|---|---|
| Where | Hatcher Gallery Event Space Hatcher Library North, First Floor, Room 100 View building informationView floor plan |
| Event type | Film Screening |
Please join us for a screening of episode 4 of the documentary series The Price of Milk: The Kids Are Not Alright, followed by a panel discussion with Oatly Global VP of Sustainability Erin Augustine and Food Studies scholar Margot Finn.
"The Price of Milk" begins with an exploration of the “Got Milk?” advertising campaign that launched in the 1990s and moves outward to explore dairy as agriculture and as industry, government initiatives like the Dairy Checkoff program, changing American food preferences, and growing concerns about pollution and climate change.
A pop-up exhibit will be on display throughout the event, featuring historical dairy advertisements from the Janice Bluestein Longone Culinary Archive.
Brought to you by the library's Special Collections Research Center and the Sustainable Food Systems Initiative.
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Library contact
Juli McLoone · jmcloone@umich.edu
Library events are free and open to the public, and we are committed to making them accessible to attendees. If you anticipate needing accommodations to participate, please notify the listed contact with as much notice as possible.