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Course Name: SI 557: Visual Persuasion
Instructor: Karen Markey
Winter 2006
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LeDoux, Joseph E. "Emotion, Memory and the Brain." Scientific American, Vol. 270, No. 6, 1994, pp. 50-57.
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?>
Phillips, Barbara J. "Thinking into It: Consumer Interpretation of Complex Advertising Images." Journal of Advertising, Vol. 26, No. 2, Summer 1997, pp. 77-87.
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Scott, Linda M. "'For the Rest of Us: A Reader-Oriented Interpretation of Apple's '1984' Commercial." Journal of Popular Culture, Vol. 25, No. 1, Summer 1991, pp. 67-81.
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