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Course Name: COMM 211: Eval Info
Instructor: Nicholas A Valentino
Winter 2006
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Angell, Marcia. "Scientific Evidence: What It Is and Where It Comes From," and "Science in the Courtroom: Opinions Without Evidence ," in Science on Trial: The Clash of Medical Evidence and the Law in the Breast Implant Case. New York: W.W. Norton and Company 1996, pp. 90-132.
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Ansolabehere, Stephen, Roy Behr, and Shanto Iyengar. "The Consequences of Political Campaigns," in The Media Game: American Politics in the Television Age. New York: Macmillan Publishing Company, 1993, pp. 157-188.
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Babbie, Earl. "Operationalization," in The Practice of Social Research. 6th edition, Belmont, CA: Wadsworth Publishing Company, 1992, pp. 136-164.
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Babbie, Earl. "Conceptualization and Measurement," in The Practice of Social Research. 6th edition, Belmont, CA: Wadsworth Publishing Company, 1992, pp. 113-135.
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Babbie, Earl. "The Logic of Sampling," in The Practice of Social Research. 6th edition, Belmont, CA: Wadsworth Publishing Company, 1992, pp. 190-233.
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Barnett, Arnold . "How Numbers Can Trick You." MIT's Technology Review, Vol. 97, No. 7, October 1994, pp. 38-45.
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Black, Thomas R. "Questions and Hypothesis," in Evaluating Social Science Research: An Introduction. Thousand Oaks, CA: Sage Publications, 1993, pp. 24-39.
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Cohn, Victor. "The Certainty of Uncertainty," and "The Scientific Way," in News & Numbers: A Guide to Reporting Statistical Claims and Controversies in Health and Other Fields. Ames: Iowa State University Press, 1989, pp. 8-34.
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Crossen, Cynthia. "The Numerical Lies of Advertising," in Tainted Truth: The Manipulation of Fact in America. New York: Simon & Schuster, 1994, pp. 70-97.
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Graber, Doris A. "Elections in the Television Age," in Mass Media and American Politics. 5th edition, Washington, DC: CQ Press, 1997, pp. 228-282.
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Gunter, Barrie. "The Question of Media Violence," in Media Effects: Advances in Theory and Research, edited by Bryant,Jennings and Zillmann,Dolf. Hillsdale, N.J. Lawrence Erlbaum Associates, 1994, pp. 163-211.
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Huff, Darrell. "The Gee-Whiz Graph," and "The One-Dimensional Picture," in How to Lie With Statistics. New York: W.W. Norton and Company 1982, pp. 60-73.
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Kidder, Louise H., Charles M. Judd and Elliott R. Smith "An Introduction to Sampling" and "Coding Data and Describing Distributions," in Research Methods in Social Relations. 5th edition, New York: Holt, Rinehart and Winston, Inc. 1986, pp. 143-167, 315-336.
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Labriola, Michael . "Campaigning on Cable: More Candidates are Using Cable TV to Cut Media Costs and to Target Audiences." Campaigns & Elections, Vol. 14, No. 3, August 1993, pp. 34-35.
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Nunnally, Jum C. "The Study of Change in Evaluation Research: Principles Concerning Measurement, Experimental Design and Analaysis," in Handbook of Evaluation Research, edited by Elmer L. Struening and Marcia Guttentag Beverly Hills: Sage Publications, 1975, pp. 101-137.
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Spirer, Herbert F., Louise Spirer, and A. J. Jaffe "Graphics and Presentation," in Misused Statistics. 2nd edition, New York: Marcel Dekker, Inc. 1998, pp. 75-95.
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Stacks, Don W. and John E. Hocking "Experimental Strategies and Designs," in Essentials of Communication Research. New York, NY: HarperCollins, 1992, pp. 228-249.
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Thomas, Vicki and David B. Wolfe, Horst Stipp and Bruce Goerlich "Why Won't Television Grow Up?." American Demographics, Vol. 17, No. 5, May 1995, pp. 24-31.
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Wimmer, Roger D. and Dominick,Joseph R. "Research Ethics" and "Research in the Print Media," in Mass Media Research: An Introduction. sixth edition, Belmont, CA: Wadsworth Publishing Company, 2000, pp. 65-79, 294-318
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Zeisel, Hans. "The Cross-Tabulation Refines," in Say it With Figures. 6th edition, New York: Harper & Row, 1985, pp. 115-127.
More course materials may be available at this course's CourseTools webpage :
https://ctools.umich.edu/portal/site/79938722-3dec-4f16-8041-50cf9377876d
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