The Faculty History Project documents faculty members who have been associated with the University of Michigan since 1837, and the history of the University's schools and colleges. This project is part of a larger effort to prepare resources for the University's bicentennial in 2017. Find out more.

The Bentley Historical Library serves as the official archives for the University.


Claude R. Martin Jr
Regents' Proceedings 30

Claude R. Martin, Jr., Ph.D., Isadore and Leon Winkelman Professor of Retail Marketing and professor of marketing in the School of Business Administration, retired from active faculty service on June 30, 2002.

Professor Martin received his B.S. and M.B.A. degrees from the University of Scranton in 1954 and 1963, respectively, and his Ph.D. degree from Columbia University in 1969. Professor Martin joined the University of Michigan faculty as a lecturer in 1965. He was promoted to assistant professor in 1968, associate professor in 1973, and professor in 1977. In 1980, he was appointed the Isadore and Leon Winkleman Professor of Retail Marketing. Professor Martin is a dedicated teacher and researcher. He has been a valued educator in the School of Business Administration's degree programs and in their Executive Education Program. His accomplishments include important contributions in telecommunications technology and in the public policy implications and ethical issues associated with advertising research, and he has published numerous papers detailing the results of his research in prominent journals.

Professor Martin is one of the senior faculty members in the School of Business Administration's Executive Education Program, and he has taught in several of their international programs, including the Daewoo Executive Education program and the International Marketing for Non-Marketing Managers Program in Hong Kong and France. Some of the nation's most prominent corporations, including PepsiCo Inc., AMOCO Oil Corporation, Anheuser-Busch, Inc., and the R.J. Reynolds, Philip Morris, Lorillard and Liggett Group frequently called Professor Martin as an expert witness in consulting and litigation. He has also been active in his profession by serving as an ad hoc reviewer for the field's top journals and participating on several editorial boards.

The Regents now salute this faculty member by naming Claude R. Martin, Jr., Isadore and Leon Winkelman Professor Emeritus of Retail Marketing and professor emeritus of marketing.