Quaker Oats Makes a Movie: A Scrumdiddlyumptious Wonka Adventure

Event Information

April 17th through July 20th
Hatcher Graduate Library, Special Collections (6th Floor)
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Event Type

​Quaker Oats forged a new path in the entertainment industry by jointly marketing consumer packaged goods and a major motion picture in 1971, Willy Wonka and the Chocolate Factory. Having never made a motion picture before, their foray into the filmmaking industry was unexpected and unprecedented. The company saw this film as an opportunity to essentially make a feature-length commercial for their new line of Wonka candy products.

Students in Matthew Solomon's class, SAC 355: Authorship and the Archive, culled though hundreds of production documents related to the film to curate an exhibit that tells a little known behind-the-scenes story about one of the most beloved films.

Join us for the exhibit opening on Friday, April 20, 4:00-5:00 p.m.

Additional Infomation

Library Contact
Philip A Hallman phallman@umich.edu
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Last modified: 04/11/2018