Posts on December 2018
from Tiny Studies

Personas: Practical Application for the U-M Library Website Redesign Project

Persona for undergraduate student.

The first post ("Personas: A Classic User Experience Design Technique") in this 2-part series described what personas are and, generally, how to create them. I closed with some cautions about ways personas might come out less than helpful – creating flat, overloaded, or fake (unresearched) personas. The second post presents our persona development for a specific website project.