Ad$pender

Description
Ad$pender monitors advertising expenditure information for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. You can search for information based on category, company name, subsidiary and brand. Spenders can be ranked by category, company name, brand and more. Data is available back to 1986 Restricted to: Ross Business School Constituents Only
Type
Database
Stable URL
http://www.lib.umich.edu/database/link/9889
Access
Authorized UM Ross School of Business users (no guest access)Authorized UM Ross School of Business users (no guest access)
Subjects
Page maintained by Kathleen Folger
Last modified: 04/09/2013