Encyclopedia of Major Marketing Campaigns

Alternative Titles
Encyclopedia of Major Marketing Campaigns (GVRL)
Description
The Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Each article looks at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign - what worked, what didn't and why.
Type
Encyclopedia
Coverage
2007
Stable URL
http://www.lib.umich.edu/database/link/9839
Access
Authorized UM users (+ guests in UM Libraries)Authorized UM users (+ guests in UM Libraries)
Subjects
Page maintained by Kathleen Folger
Last modified: 04/09/2013