Simmons OneView

Alternative Titles
Choices 3
Description

Formerly known as Choices 3, this database provides data on the demographic, psychographic and media use characteristics of users of products, brands and services. Access Method: Available only on a standalone computer in Kresge Library.

Type
Database
Stable URL
http://www.lib.umich.edu/database/link/8341
Access
Authorized UM Ross School of Business users (+ guests in Kresge Library)Authorized UM Ross School of Business users (+ guests in Kresge Library)
Subjects
Page maintained by Kathleen Folger
Last modified: 04/09/2013