Forrester

Description
This database specializes in analysis of the Internet economy. Forrester reports on the future of technological change and its impact on business and consumers. Industries covered include such areas as automotive, B2B and retail. Regions covered include U.S., France, Germany and United Kingdom. Technographics data covers attitudes and behavior of Internet Users. Skills covered include web design, digital marketing and site technology. Requires a one-time registration to create a user account with Forrester. Restricted to: Ross Business School Constituents Only Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of (name of database)." Output may not be used to ultimately benefit companies.
Type
Article Index
Stable URL
http://www.lib.umich.edu/database/link/8175
Access
Authorized UM Ross School of Business users (no guest access)Authorized UM Ross School of Business users (no guest access)
Subjects
Page maintained by Kathleen Folger
Last modified: 04/09/2013