Advertising Redbooks

Description

The Advertising Redbooks database contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firms brands.

Type
Database
Stable URL
http://www.lib.umich.edu/database/link/10985
Access
Authorized UM users (+ guests in UM Libraries)Authorized UM users (+ guests in UM Libraries)
Subjects
Page maintained by Kathleen Folger
Last modified: 09/27/2013