Advertising Redbooks


The Advertising Redbooks database contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firms brands.

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Authorized UM users (+ guests in UM Libraries)Authorized UM users (+ guests in UM Libraries)
Page maintained by Kathleen M Folger
Last modified: 09/27/2013