Mintel Oxygen

Description
Mintel Oxygen offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Use Policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of (name of database)." Output may not be used to ultimately benefit companies.
Type
Database
Stable URL
http://www.lib.umich.edu/database/link/10195
Access
Authorized UM users (+ guests in UM Libraries)Authorized UM users (+ guests in UM Libraries)
Subjects
Page maintained by Kathleen Folger
Last modified: 04/09/2013